🫂1. Strategic Membership Engagement Plan

Objective

To deepen relationships with current NEC members and expand the coalition by attracting new members, particularly from underrepresented regions and sectors within the solidarity economy.

1. Member Segmentation and Needs Assessment

• Action: Conduct a comprehensive survey and data analysis to understand the current membership demographics, needs, interests, and challenges.

• Purpose: To tailor engagement strategies effectively and ensure that the NEC’s offerings align with member needs and expectations.

2. Enhanced Digital Engagement Platform

(also see Digital Transformation Plan)

• Action: Develop or upgrade a digital platform (website or app) dedicated to member networking, resource sharing, and collaboration.

• Purpose: To facilitate seamless interaction among members, encourage knowledge exchange, and foster a sense of community.

3. Targeted Outreach Campaigns

• Action: Launch outreach campaigns focused on regions and sectors within the solidarity economy that are underrepresented in NEC’s membership.

• Purpose: To diversify the membership base and ensure a wide range of voices and experiences are included in the NEC network.

4. Collective Action and Empowerment Program

• Action: Implement a Collective Action and Empowerment Program that facilitates member-led initiatives, joint advocacy efforts, and collaborative projects aligned with NEC’s strategic goals.

• Purpose: To democratize participation and empower all members to contribute their skills and knowledge towards collective goals, enhancing the sense of ownership and community within NEC.

5. Regular Online Member Calls and Trainings

• Action: Organize regular virtual meetups and training sessions on topics relevant to the solidarity economy movement.

• Purpose: To build deeper political alignment, connectivity, and leadership skills among members.

6. Member Spotlight Program

• Action: Implement a program to regularly feature member organizations’ work and successes in NEC’s communications.

• Purpose: To highlight the diverse and impactful work within the network, fostering a culture of recognition and mutual support.

7. Feedback and Continuous Improvement Process

• Action: Establish a feedback loop mechanism where members can regularly provide input on NEC’s programs and initiatives.

• Purpose: To ensure that NEC’s offerings remain responsive to member needs and that the coalition is continuously improving its engagement strategies.

Implementation Timeline and Milestones

• ~6 months: Conduct member segmentation and needs assessment; begin development of the digital engagement platform.

• ~3 months: Launch targeted outreach campaigns; introduce the customized membership benefits program.

• ~3 months: Initiate the regular online member calls and trainings; start the Member Spotlight Program.

• Ongoing: Implement the feedback and continuous improvement process throughout the year.

Evaluation and Success Metrics

• Increase in membership numbers, especially from targeted underrepresented regions and sectors.

• Member satisfaction and retention rates as indicated by survey feedback and renewal rates.

• Engagement levels on the digital platform, including active users, interactions, and resource downloads.

• Participation rates in online calls, trainings, and feedback mechanisms.